National property consultancy Carter Jonas has launched its refreshed brand as part of the firm’s strategy for continued growth and development.
Mark Granger, chief executive at Carter Jonas, said: “We are in a period of sustained growth and development. From a company with a turnover of £15million in 2009, we are now a multi-disciplinary property partnership with a turnover of £40million. Our business has evolved tremendously in the last five years and we needed the brand to reflect this.
“In December last year Carter Jonas relocated to new national headquarters at One Chapel Place, W1, which represented a significant milestone in its evolution. And in line with its national expansion strategy, the firm has continued to invest significantly across the business in order to improve the range of services for its clients.
“With improving economic conditions and market sentiment, we took this moment to review the existing brand to ensure it reflects both our collaborative and business minded culture, as well as our ambitious growth strategy. We are delighted with the results.”
Charged with rolling out this brand refresh will be Tom Foulkes, who has been appointed as head of marketing and communications. Tom joins the firm from leading development and infrastructure consultant Peter Brett Associates (PBA), where he was marketing director and global creative ambassador for the D&AD's White Pencils. Prior to PBA, he was marketing director at Arup; global head of marketing at Buro Happold; and spent eight years as head of retail marketing at Land Securities Group plc.
“I am delighted to be joining Carter Jonas at such a pivotal point in the firm’s expansion strategy,” said Foulkes, “The brand refresh is simply part of its evolution given the partnership’s excellent performance this year. Our focus however remains on communicating that we have trusted experts who deliver solid, long-term advice to enhance the future prosperity of our clients.”
The creative agency NextBigThing was awarded the design brief to create a more contemporary, more confident brand identity.
Glenn Harrison, creative director at NextBigThing, said: “Understanding their clients has been the cornerstone of Carter Jonas’ service for over 159 years, and their products and services have been developed to meet their diverse needs. Our brief was to honour this heritage, making it relevant for now and for the future.”
The brand refresh is being rolled out across the firm’s 29 offices from 8 September 2014.
To see the evolved brand in action, please visit: www.carterjonas.co.uk/brandrefresh
- carter jonas
- mark granger
Metropix, a supplier of floor plan based products to the residential property market, has today announced the findings of an annual survey that polled over 200 estate agency professionals regarding the value of floor plans when marketing properties for sale and rent.
The findings demonstrate the importance floor plans today play when marketing properties, with 84.8% confirming that offering floor plans helped their agency to secure new instructions, while a further 89% confirmed that including floor plans on portals encouraged buyers to view their agency’s properties.
When asked what their number one reason was for including floor plans, almost half (48%) said they believed they give a better representation of the property, while 44% were responding to consumer demand, suggesting that it is what buyers or prospective tenants want or ask for. A significant 94% confirmed it would have a negative impact on their business if they were to stop using floor plans.
Commenting on the findings, Brian Farrell, managing director of Metropix, said: “The survey was a way of not only gauging current perspectives regarding the value and usage of floor plans, but the feedback also helps us shape our future product development plans. We received some interesting insights, including confirmation that today 63.4% of our customers are choosing to use customised 2D floor plans, which includes their corporate colours or logo as a point of difference. We also identified that 44% of agents are now using floor plans on both their sales and lettings listings.”
When it comes to the type of floor plans that agents are using, 56.9% continue to use black and white 2D floor plans, while 21% prefer to use 3D plans on their property. 63.4% are opting to incorporate customised colours or logos to their 2D plans, which are available free of charge to Metropix subscribers, and help drive awareness of their agency through clearly displaying the agency’s branding on marketing materials, including floor plans.
Finally, when asked to rank in order of importance which details must be published on a property listing when marketing a property for sale, internal and external photos came out on top, closely followed by the inclusion of a floor plan and then the written property description, illustrating the importance of visual marketing tools, when marketing a property via online portals.
- floor plans
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As many as 38% of landlords calling the Landlord Action legal helpline for advice on evicting a tenant have failed to place their tenants’ deposits in a government recognised scheme within the prescribed 30 days of receiving it, or have not even heard of the scheme which came into force back in 2007. Landlord Action... Read more
Winkworth has announced it’s opening a new office in Salisbury, adding to its expanding number of offices in the country, which now totals 35.
The office will be owned and operated by Matthew Hallett, who has a wealth of property experience having worked in agency for nearly 30 years both in London and the country.
The new office should prove to be very successful for the company, as data shows that there have been record levels of migration out of London, particularly to locations in the south with good commuter links, and the trend for relocation out of the city is set to continue. In certain locations in these regions, transaction levels have increased by as much as 19% compared to the previous year.
Dominic Agace, CEO of Winkworth, said: “The Salisbury office is in a fantastic location and helps to bridge the gap between our nearby offices of Devizes, Winchester and Romsey to give the Winkworth network wider reach to existing and new clients. We are extremely pleased to be continuing our expansion into this area of the country, following the recent opening of our office in Ramsbury, and believe that Winkworth is becoming a name synonymous with country property.”
Matthew Hallett, director of Winkworth Salisbury, said: “Having owned my own agency for many years I'm delighted to be opening an office in Salisbury with Winkworth. I believe that the values the agency and I share - especially as a resident of Salisbury myself with a great passion for country houses - will ensure that we’re able to offer bespoke marketing plans to suit individuals, expert local knowledge on the area and market conditions, as well as a unique perspective on property. I look forward to helping local residents and those looking to move to this great city and the surrounding area with all their property needs.”
- new office
Estate agent WA Ellis has released its latest commentary on the Prime Central London (PCL) residential sales market.
It says activity across all price ranges is ‘stable’ as research shows a reduction in transactions of just 3.5% from January to August 2013 compared with the same period in 2014.
It found that transactions between £2m and £5m increases by 11.7% this year; although sales above £5m went down by 5.5%.
Richard Barber, partner at WA Ellis, said: “Commentators regularly compare the market, both in terms of capital values and transaction levels with the glory days of 2007 where, pre-Lehman Brothers, we enjoyed a soaring market fuelled by domestic and foreign investment into Prime Central London.
“If we compare the current year’s activity (January to August 2014) with the same period in 2007, within our area of expertise (Chelsea, Knightsbridge, Mayfair, Belgravia and Kensington) we see a 35% diminution in activity. However, when one factors in the inflation that the capital has enjoyed over the last four years (18.5% in the last year alone according to Land Registry data), a more interesting picture emerges.
“Property transactions between £2m and £5m have increased by 17.5% and those in excess of £5,000,000 have increased by 72% on 2007. Whilst the media are reporting more bearish sentiments across the market and reduced levels of new buyer registration, we should not necessarily predict that the bubble is about to burst. Activity across all price ranges is very stable, and our research suggests that between January and August 2013 there were 1,288 transactions, and in the same period in 2014, 1,242 – a reduction of only 3.5%.
“Whilst the Damoclean sword of mansion tax continues to hover over the PCL market, the figures suggest that it has not as yet impacted. Indeed, sales between £2,000,000 and £5,000,000 have increased by 11.7% this year. However, sales of properties over £5,000,000 have diminished by 5.5%. The reduction in activity over £5,000,000 is perhaps indicative that the foreign investor may tolerate a tax of £15,000 per annum (based on the current ATED charges) but not the more punitive £35,000 charge per annum currently applied to properties held in company names with values in excess of £5,000,000.
“Whilst a combination of the strengthening pound, mansion tax, CGT for foreign investors and the Mortgage Market Review introducing tougher lending criteria for borrowers may dampen market sentiment, there is always a healthy appetite for the right product, and if vendors’ expectations are realistic, there is no reason why we should not enjoy a ‘normal’ market.”
- WA Ellis
- Mansion Tax
- Prime Central London
Sixty-eight per cent of high street estate agents are willing to consider introducing a range of tailored services for home movers in addition to providing the traditional services, according to a new survey.
The research was carried out by Move with Us who polled more than 100 independent estate agents across Britain.
Of the estate agents prepared to diversify their services, 88% revealed that they would offer a bundle of services, allowing homeowners to pick their preferred option and to have greater control over the services they receive. These include a combination of listing a property for sale on Rightmove and/or Zoopla only, taking professional photos, writing the property description as well as handling viewings and negotiations if required.
Seventy per cent of estate agents have seen competition increase in their local area with a rise in the number of new offices opening in the last three months. Move With Us says estate agents offering this added level of flexibility are more likely to remain competitive in the face of increased high street competition.
Robin King, director at Move with Us, said: “The property market is a long way behind many other industries in terms of providing customers with choice, flexibility and convenience.
“The market is evolving quickly and high street estate agents are starting to look at providing a range of marketing packages for home movers. This approach will provide home movers with greater benefits and attempt to keep moving costs down. They’ll receive flexibility and the security of face-to-face contact to support them through one of the biggest transactions of a lifetime.”
- Move with Us
- robin king
The average price of a property in the UK now stands at £186,270, 9.7% higher than a year ago, according to the latest Halifax house price index.
However, house price momentum has slowed since July when it saw a 10.2% year-on-year jump.
Halifax said there were “tentative signs” that a better balance between demand and supply might be emerging which, if sustained, would help to dampen the pace of price growth.
Mark Harris, chief executive of mortgage broker SPF Private Clients, said: “The combination of more property coming up for sale and the prospect of an interest rate rise at some point in the future is applying the brakes to the runaway market. However, with a number of lenders reducing their two- and five-year fixed-rate mortgages in the past couple of weeks there are still some excellent deals available for buyers who are concerned about rate rises and want to lock in. Assuming you can meet stricter lending criteria, it could be a great opportunity.”
Guy Meacock of buying agency Prime Purchase, said: “On balance the next few months will be the time to buy a home rather than sell. Vendors who want to exchange by Christmas are coming to market at an unfashionable time of year and may need to be more flexible on the price if they want to meet that deadline. Prices are already softening so there are good opportunities for buyers.”
Jonathan Samuels, chief executive of Dragonfly Property Finance, said less momentum and more moderation in house price growth is what the market needs.
"Increased supply on a consistent basis will further temper the rate of price growth and offer hope to prospective buyers. Growing consumer confidence, a strengthening jobs market and economy, and historically low mortgage rates have kept demand ticking over.
"But at the same time, a number of factors have combined to slow the market down slightly, from weak wage growth and the growing anticipation of higher interest rates to tougher mortgage criteria.
"As ever, there is no single narrative for the UK property market. In some areas of the country, prices are looking dangerously inflated, while in others the market is still relatively weak.
"Prospective buyers should remain on their guard and factor rate rises into the buying equation."
- house price growth
- house price index